To see good rebounds, the best thing is to tune into an NBA game. At that time we all enjoyed the wonderful rebounds LeBron James, Ginnobili or Tony Parker. But what none of those having to do with the internet is like seeing a high bounce rate metrics when analyzing your site. It is traditionally considered a “bounce” (“bounce” in English) those users visits lasting less than 30 seconds. They are the product of our failure, either in the design of the site, or the promotion. In the first case, the layout does not “convince” the visitor does not understand the navigation of it, or realizes that he has to make an extra effort that other sites do not ask to access what you want. When it fails the promotion, research is where it comes from that visitor.
If access to the site, which will end in a bounce-comes from one of our Adwords ads, there’s something obviously we are doing wrong. All these considerations are valid when the bounce rates are unusually high. Always rebounds a margin of tolerable-not be everyone’s great love. An acceptable rate of bounce rate is between 20 and 30%, any number greater than these, it is worrying. The solution to high bounce rates are in the detailed study of web analytics.
If the navigation abortions come from different sites (SERPS, sponsored links, links to forums, etc …) obviously have a problem of usability of the site. Small changes make big differences. Perhaps the site icons and buttons are not sufficiently clear. Or the font chosen may not be adequate. To us and our designer can seem very aesthetic, modern, sophisticated, and so on. but the user can be difficult to read. Black or dark gray, serif fonts on white background, and larger than 10, never fail. If high rates of bounce rate originate in our Adwords ads, we have problems. First, because we are paying for that click, which ultimately did not lead to any productive contact. And secondly because we missing a formidable tool. The Solution: Review the configuration of your campaign from beginning to end. And when we tip to tip is this: keywords, landing page, publication frequency, the wording of the warning, target selected, etc.. A classic example of high bounces generator: landing page + Captcha! or request for financial information (card number, PayPal account, etc..
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