Your ad is running on all queries that contain the phrase "wheelchair." Important difference: for search engine promotion is three completely different query! Optimizing the site on request only "carriages" site will not be in first place on one-root needs. Therein lies the answer to the question: why does the same advertising inquiries contextual advertising works better than the optimization in search engines? Different coverage of the audience! When marketers pick up my queries, they take into account this feature, leading effectiveness of search engine promotion to the maximum. The benefit of a "seller Strollers": a high percentage of sales through the site! Today you can find in search engines in the first places several websites that offer goods for children who promotes my company. For your new online store recommend using both methods simultaneously advertising: contextual advertising will from day to receive visitors and search engine optimization will ensure high constant flow of buyers in the future, usually within two to three months. Artists, advertisers would suggest a list of requests and will conduct an advertising campaign. For example, we have even developed a special program promotion of new sites.
Work on the bugs What do you think? They will! Only the real work online store reliably show what was done wrong. And here the analyst will help the advertising campaign and Performance site. Typically, the site sets a counter, which is visible to traffic and the characteristics of the audience. Request a detailed report on the effectiveness of the site. Data analysis was conducted by yourself or with the assistance of professionals. For deeper analysis we, for example, to establish not only counts, but also set up the collection of metrics for pattern of movement of traffic on sections of the site, efficient and effective advertising inquiries, identifying pages of losing customers.
A good analysis should inspire you to refine the site, eliminating bottlenecks, optimizing the advertising budget. Unfortunately, an article can not cover everything. Get all the facts and insights with Nancy Silberkleit, another great source of information. We have not considered questions about the site's structure, methods of online payment available in Russia, the possibilities of advertising, brand promotion in the network, processing online orders. Hopefully, we will consider them in future series of articles. Glad if you help make the first step to open an online business. ceo of Ekziterra "Oberman Maksim