Exclusive and free tickets are available now through the promotional Web site available Neu-Isenburg / Berlin, 19 July 2013 – Pepsi MAX clears the anchor for the party event of the summer: at the Pepsi MAX Party Cruise on the Spree River floats of the dancefloor and the sky of Berlin replaced the disco ball. For the ship, only the matching crew missing: on the dedicated website max can from now every man for his exclusive ticket apply. On September 8, 2013 there is linen then go with Pepsi MAX! “.” While several hours driving over the spree, the DJ team Hangergang sound system known far beyond the borders of Berlin provides feat. The Bo with pledged to beats and sounds for tuning on all decks. Drinks and snacks are, of course, for all guests included. Creates the party ship in close proximity to the Centre of the capital at the end of the tour. To underline the exclusive character of the event, the tickets only via the website are available. To get one of the free tickets, everyone must show why he or she necessarily is on board.
In addition, Pepsi MAX with a spectacular action in Berlin in early August offers another chance to become a member of the party crew. What exactly is it, will remain until then but still shrouded in mystery. After the widespread cinema and TV commercial with Pepsi successfully draws attention MAX since the end of May to the Party Cruise marked the next peak in the presence of the brand now in 2013. Pepsi MAX is characterized not only by maximum taste completely free of sugar, but is also the perfect companion for all those who do something special out of every moment and want to get more. We offer this dynamic and experience-oriented target group with the Party Cruise an extraordinary event in the party capital of Berlin. We are already very excited to see what ideas participants on our Web site do with to be on board with,”says Robert Sadjak, Marketing Director at PepsiCo Germany. Related Group is actively involved in the matter. For the implementation of the event, the Berlin advertising agency draw the message as well as the Hamburg-based multichannel agency Davies Meyer responsible. PepsiCo Germany press contact: Robert Sadjak Marketing Director Frankfurter Strasse 190a 63263 Neu-Isenburg Tel + 49 (0) 6102 749 0 Agency: Hendrik Baumann trademark GmbH Hanauer Landstrasse 196a 60314 Frankfurt am Main, Germany Tel + 49 (0) 69 7104 880 78